11.06.2013 - 13.06.2013
By now, the business case for mobile payments has been widely communicated and the ecosystem is in agreement that we all need to work towards the goal of widespread acceptance and consumer adoption. Yet, today’s mobile consumer has increasingly advanced needs and responds to marketing differently than before; this shift in customer behavior is generating invaluable information that when used effectively, has the ability to act as a powerful gateway to successfully engage and interact with consumers. Therefore, merchants, banks, card brands and all members of the value chain must also consider the value-added services beyond the payment itself and have systems in place for monetizing mobile users through advertising and data analytics.
How do we actually embark on implementing these processes?
What does each participant need to do in order to get their individual mobile payments and commerce strategy off the ground and drive ubiquity?
How do advertisers utilize Big Data more dynamically in order to identify customer trends, respond to actual behavior and leverage this knowledge to successfully execute a mobile marketing strategy that will enable them to better serve their customers, influence purchasing decisions and turn these into actionable sales and payments on a mobile device and across all retail channels?
How are payment networks working to successfully drive mobile payments, commerce, marketing and Big Data?
Attendees leave armed with valuable takeaways and have the exclusive opportunity to:
Gain insights from industry experts and peers who have experienced or are currently working through the same issues in order to efficiently launch your own mobile programs and create a retail economy that benefits the entire ecosystem.
Discover how to properly harness mobile, social and location-based consumer analytics to close the loop between marketing and actual sales.
Cut through the myriad of next generation, cross-platform solutions that continue to emerge as traditional payment players, startups and alternative providers strive to differentiate and compete in this market.
MCPI HISTORY, FORMAT AND PROGRAM UPDATES
Since 2010, SSN's Mobile Contactless Payment Innovations Summit has been the one event to consistently bring together all the key stakeholders that have a vested interest in and will influence the path-to-adoption for mobile payments, commerce and banking products; this is the only industry event specifically tailored to focus on the concerns facing all players within the mobile ecosystem. Each program is professionally facilitated by a carefully selected industry expert who walks the audience through two days of dynamic presentations, interactive panel discussions and industry roundtables led by knowledgeable practitioners as well as significant networking opportunities. Speakers and panelists take a thought-leadership approach by sharing their insights and practical experience, rather than using the summit as a platform to pitch their products and services. The program content, event organization and the caliber of speakers, sponsors and attendees have garnered rave reviews from past participants.
In response to this evolution in the economics of mobile payments and commerce, Strategic Solutions Network’s Mobile Contactless Payment Innovations series of events has been rebranded; the 6th Annual Mobile Commerce and Payment Innovations Summit focuses on the fundamental components related to mobile payment, commerce and data analytics capabilities that you need to consider in order to thrive in this continuously developing environment.